Global Trade Marketing Specialist (f/m/d)
We are looking for a dynamic, analytical, and internationally minded professional to join our Global Trade Marketing team. If you are passionate about FMCG, brand activation, and global markets, we would love to hear from you!
Your Responsibilities:
- Strategy Development & Execution: Support the creation and implementation of international trade marketing strategies to enhance brand visibility and drive sell-out across key channels.
- Market & Shopper Analysis: Conduct ongoing analysis of market trends and shopper behavior to tailor strategies to local needs.
- Go-to-Market & Localization: Collaborate with local marketing and sales teams to adapt central initiatives and support retail negotiations with compelling trade stories.
- Category Management: Contribute to optimizing assortment, pricing, and shelf strategy in partnership with international distributors.
- Performance Tracking: Monitor trade marketing initiatives using defined KPIs and help identify best practices for continuous improvement.
- Commercial Process Governance: Assist in standardizing key commercial processes in line with global guidelines.
- Channel Strategy & Portfolio Management: Support the development and execution of channel-specific strategies and align local product portfolios with global standards.
Your Profile:
- University degree in Business, Marketing, Economics, or a related field.
- 3–5 years of experience in Trade Marketing, Shopper Marketing, or Customer Marketing within the FMCG sector, ideally in an international context.
- Proven experience in promotional activations, POP materials, sell-out analysis, and cross-functional collaboration.
- Experience in international markets or within a global HQ is a strong asset.
- Strong analytical and problem-solving skills.
- Proactive and results-driven mindset.
- Excellent interpersonal and communication skills.
- Ability to manage projects independently while working cross-functionally.
- Languages: Fluent in English and Italian; German is a plus.
What We Offer:
- An international, family-owned company that cares about people and the planet
- Exciting role with a wide range of tasks and responsibilities
- Structured onboarding plan that enables our new employees to join the company quickly and successfully
- Fun at work, a friendly, collegial relationships at eye level, as well as the commitment to common goals
- Opportunities for home office 1-2 days a week
Location: Bozen/Bolzano
Does this sound like you? If so, we look forward to receiving your online application.
