Digital Marketing Manager Salewa (M/F)
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. The Digital Marketing Manager will be responsible for managing and executing the full spectrum of the brand’s digital communication. This includes management of the website, development and execution of email marketing, and management of social media channels (paid and organic) with a full-funnel approach across Facebook, Instagram, and TikTok.The role also covers influencer and ambassador management, ensuring authentic partnerships that align with the brand’s values and drive awareness and engagement. The Digital Marketing Manager will play a key role in enhancing our digital presence, building engaged communities, and ensuring brand consistency across international markets.Tasks & responsibilities - Website Storytelling & Content Ownership: Ensure the website reflects the brand’s storytelling and communication campaigns. Manage homepage updates, campaign landings, and editorial content in alignment with the communication calendar. Coordinate with the e-commerce team for UX, SEO, and technical performance improvements.
- Social Media Management (Paid & Organic):
- Lead awareness and engagement campaigns on FB, IG, and TikTok, ensuring strong brand storytelling and creative activation.
- Own organic content calendars, publishing, and community engagement.
- Close partnership with the e-commerce team on performance-driven and bottom-of-funnel paid campaigns, ensuring seamless integration between awareness and conversion activities.
- Influencer & Ambassador Management: Identify, negotiate, and manage collaborations with influencers, athletes, and ambassadors. Ensure brand alignment, authentic storytelling, and measurable impact.
- Email Marketing & Automation: Plan, create, and optimize newsletters, email campaigns, and automation flows to nurture communities and drive engagement.
- Campaign Execution: Manage and execute international multi-channel campaigns (social media, email marketing, influencer activations), ensuring a consistent impactful brand presence.
- Analytics & Reporting: Track and report KPIs across all channels (web content performance, social media reach/engagement, influencer impact, email metrics). Provide actionable insights to improve storytelling and campaign effectiveness
- Content Coordination: Collaborate with internal teams, athletes, and external agencies to produce high-quality content tailored to digital platforms.
- Digital Strategy: Contribute to digital strategy development, bringing insights on trends, platforms, and benchmarks to keep the brand ahead of the curve.
- Cross-Functional Collaboration: Work closely with local marketing teams, the e-commerce department, and other stakeholders to ensure consistent brand storytelling and alignment across the full customer journey.
- Budget Management: Support budget planning, oversee digital media, agency and influencer spend efficiency
Profile - Degree in Marketing, Communication, Digital Media, or a related field
- 5+ years of professional experience in the field of digital marketing, preferably in a managerial role
- Proven experience in managing and optimizing websites (e.g., WordPress)
- Excellent knowledge in campaign planning and reporting
- Analytical mindset with the ability to interpret data and turn it into actionable insights
- Strong project management and communication skills
Workplace: Bolzano, ITIf you are interested to work in a challenging, international and dynamic environment then apply now!
Brands of Oberalp-Group
