Senior Marketing Specialist (M/F)

Senior Marketing Specialist (M/F)

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. 

We are a team of 900 employees in 10 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. 

As a Senior Marketing Specialist Italy you are the key go-to-person concerning marketing for the brands Salewa, Dynafit, Pomoca in Italy. You will cooperate closely between the Italian Sales Team and the International Marketing Teams and the Country Sales Teams/Distributors to make sure that marketing goals are achieved according to the strategy and brand guidelines.


  • Planning, execution and reporting of local annual marketing activities (communication, sponsoring, events and trade marketing)
  • Planning, execution and reporting of the annual trade marketing activity calendar with all key accounts and field accounts
  • Planning, controlling and reporting of the marketing budgets of Salewa, Dynafit & Pomoca
  • Coordination of external and internal stakeholders like agencies, merchandising and sales-teams
  • Adaptation and preparation of the international marketing assets (POS tools, shopwindows, content, graphics, texts, workbook, clinic material) for the countries and key accounts
  • Alignment of countries on implementation of the international marketing and brand strategy through regular exchange
  • Alignment of the International Sales Team on the annual marketing plans


  • Degree in marketing, communication or business
  • First business experiences in marketing in an international company
  • Good understanding of the outdoor industry
  • Excellent organization & IT-skills
  • Good understanding of the characteristics of different cultures
  • Excellent Italian and English skills, German skills are a plus
  • Good coordination and team working skills, outgoing and creative mindset
  • Willingness to travel (20-30%) and be on-field
  • Passion about mountain sports (f.e. ski touring, trail running, mountaineering, climbing)

Workplace: Bolzano, IT

If you are interested to work in a challenging, international and dynamic environment then apply now!