Trade Marketing and Category Manager (f/m/d)

Trade Marketing and Category Manager (f/m/d)

We are looking for a Trade Marketing and Category Manager to strengthen the brand Twinings but also Loacker and the other brands that we representing in Italy and to be able to grow even more.

Trade Marketing and Category Manager (f/m/d)


  • Inspires a category growth vision for Twinings in infusions and tea markets and supports the Brand Manager and the Twinings commercial team in defining the future growth priorities
  • Analyzes and selects growth potentials on category and customer level and assesses the necessary tools and investments for growth
  • Supports the design of the annual customer portfolio strategy setting clear priorities based on critical indicators
  • Supports the sales force in close collaboration with the Brand Manager to analyze the biggest incremental growth opportunities for Twinings’ promotion plan on client level
  • Exploiting the existing customer- & market data or explore new data sources in order to create individualized selling stories for the major retail-chains
  • Supports in delivering Twinings’ distribution plan and promotional objectives based on specific contribution and return on investments
  • Supports the sales force in close collaboration with the Brand Manager to define the PICOS of the category shelf on channel and client level
  • Develops and leads category projects for selected key customers and designs customized planograms for the several customer’s clusters
  • You will be committed to evangelize the trade marketing and sales department in terms of category competences
  • You will look after also other brands including Loacker for important Category Projects for the most relevant Clients


  • Degree in business, economics or statistics
  • Experience in Trade Marketing and preferably also Category Management
  • Experience in sales, with market research and with managing projects would be a big plus
  • Autonomous, structured and responsible way of working
  • Strategic and analytic competences and entrepreneurial attitude is very important
  • Excellent communication skills
  • Fluent in Italian and very good level of English


  • Exciting role with a wide range of tasks and responsibilities
  • Inclusive and structured onboarding plan
  • Continuous training in our Loacker Academy
  • Fun at work, a friendly, collegial relationships at eye level, as well as the commitment to common goals
  • Company canteen
  • Flexible working hours and home office regulations

Workplace: Bolzano

If you enjoyed reading this job opportunity and if you think we are a perfect match apply now; we are eager to learn more about you!

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