2 Consumer Marketing Jobs in Südtirol
Vollzeit | befristet | Praktikum
YOUR TASKS
- Collect and summarize market & consumer trends in the confectionery sector, with a focus on innovation and consumer preferences
- Research on competitors, their products and main characteristics
- Research concept inspiration for new product ideas
- Support in analyzing available Sell-out data of Loacker and its category competitors
- Support in analyzing Sell-In data of the current assortment
- Support in the preparation of presentations for internal meetings
- Support internal product testing (organizing tastings, collecting feedback, creating reports)
- Maintaining product information databases and various internal product communication tools, ensuring consistency and accuracy of product-related information
- Providing administrative support during product lifecycle management activities, e.g. product packaging transitions, discontinuations, ecc.
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YOUR TASKS
- Analyze and monitor market trends, competitor activity, and consumer insights to identify growth opportunities and potential risks
- Collaborate with cross-functional teams (R&D, Sales, Operations, Finance) to define global product portfolio objectives, strategy, and guidelines, ensuring consistency and clarity of priorities across categories and markets
- Oversee Global Portfolio planning, coordinating the annual / multi-annual New Products Planning process supportby consolidating requests / briefs and facilitating consensus across stakeholders
- Recommend product range mobilization and promote de-complexity initiatives according to performance and business priorities establishing KPIs, metrics and processes to monitor and report on product portfolio performance across all brands and product categories
- Lead product portfolio budget management, allocating resources and funds effectively and efficiently according to overall business priorities
- Support the NPD process and governance, dealing with its phases, gates, deliverables, and working mechanisms, and ensuring projects adhere to established processes and procedures
- Supervise Product Portfolio Managers supporting their professional development
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