4 Consumer Marketing Jobs in Südtirol

Das sind deine Aufgaben:
  • Entwicklung und Pflege fundierter Konsumentensegmentierungen auf Basis qualitativer und quantitativer Daten.
  • Ableitung strategischer Empfehlungen – z. B. für Marketing und Business Development.
Tasks & responsibilities
  • Own the information flow between Product Managers Softgoods and International Marketing
  • Working in close collaboration with the product & CSR managers and having a constant exchange from the product idea to the B2B and finally B2C
  • Translating (technical) products' USP’s and CSR topics into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations, product overviews) to Sell-out (POS tools, techbook, product training, etc.) in collaboration with the International Marketing Team
  • Explain the products’ USP's and develop the right communication tools for all applications including packaging and point of sale
  • Collaborating with the marketing team in the development of seasonal campaigns
  • Brief the marketing team and collaborate in the creation of product specific content (product pictures, videos, product & technology descriptions) and ensure it is used in a consistent way in the different marketing communication channels
  • Responsible of the “on product” communication like packaging, hangtag, user manuals etc.
  • Owner of product data: Insert and update product specific information in the relevant database
  • Strategic development of product marketing concepts: Provide ideas as well as opportunities to assist and enhance the product marketing strategy
  • Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand
  • Work with the external graphic agency for product pictures, renders, hangtags and packaging
  • Prepare and hold product trainings for Sales Reps and Retail Staff
  • Responsible of managing Salesmen Sample Set
  • Support the PM Team in the organization of internal (sales) meetings and product presentations
  • Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams for clear communication and go-to-market success
  • Lead Development Process of Promo Styles / Gadget for marketing use
  • Support in the monitoring of project timelines  
Tasks & responsibilities
  • Design and develop immersive retail environments, including in-store displays, window installations, seasonal campaigns, and pop-ups, to enhance the customr experience
  • Translate brand storytelling into experiences, aligning creative concepts with marketing goals to increase engagement, foot traffic, and conversion
  • Create high-impact visual presentations, such as 3D renderings, floor plans, sketches, mood boards, and concept decks using tools like SketchUp, Adobe Creative Suite, or similar
  • Collaborate with cross-functional teams, including Trade Marketing, Retail, Store staff, and external suppliers, to ensure design execution is on-brand, on-budget, and on-time
  • Support brands' presence at events, trade fairs, and summits by conceptualizing and designing branded environments and experiences
  • Oversee installation and rollout of display across retail locations, supplier coordination, and quality control for both permanent and temporary installations
  • Stay ahead of trends in retail design, experiential marketing, materials, sustainability, and consumer behavior to keep activations fresh, relevant, and competitive
Das sind deine Aufgaben: 
  • Entwicklung von IDM zu einem consumer & data-driven Unternehmen
  • Ausbau von Business-Intelligence Kompetenzen und datenbasierte Analyse aktueller Markttrends für informierte Geschäftsentscheidungen
  • Umsetzung von Brand-Equity Studien, Ad Tracking, U&A Studien, Consumer Segmentations, Shopper Insights, Fokusgruppen und andere Marktforschungsmethoden und Ableitung von Insights & Handlungsempfehlungen
  • Bereitstellung von Business Metrics, KPI & Dashboards für Business Units und Sektoren
    • Region

    • Berufsfeld

    • Anstellungsart

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Berufsfelder in Südtirol

  • Baugewerbe, Architektur
  • Medizin, Gesundheit, Soziales
  • Produkt- und Projektmanagement
  • Bildung, Coaching, Beratung
  • Vertrieb, Außendienst
  • Service
  • Lehrlinge, Trainee
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