Das sind deine Aufgaben
- Recherche für Südtirol-Gadgets und Suche neuer Produzenten/Lieferanten
- Abwicklung von Nachbestellungen der Südtirol Gadgets
- Mitarbeit bei der Kontrolle des Markeneinsatzes der Markenfamilie Südtirol
- Mitarbeit bei der Kontrolle und Vergabe des Nachhaltigkeitslabels Südtirol
- Unterstützung bei der Weiterentwicklung der Markenstrategie Südtirol
- Unterstützung bei den Vorbereitungen der Side Events der Olympischen Spiele (Recherchen, Vor- und Nachbereitung von Terminen mit den verschiedenen Steakholdern, Unterstützung in der Kommunikation)
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Das sind deine Aufgaben:
- Mediaplanung von Kampagnen in den Zielmärkten in enger Abstimmung mit internationalen Agenturen
- Bereichsübergreifende Koordination und Projektmanagement der Umsetzung der Kampagne
- Monitoring und Reporting der Performance von Mediakampagnen
- Durchführung von interdisziplinären Markt- und Potentialanalysen in den Zielmärkte
- Erarbeitung des jährlichen Marketingplans für die Zielmärkte Niederlande und Belgien
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Das sind deine Aufgaben
- Unterstützung der Social Media Redaktion in Bezug auf die Kommunikation der Südtirol-Marke
- Selbstständige Recherche von Inhalten für Posts
- Conversation- und Community-Management
- Unterstützung bei der Erstellung von Reportings und Analysen
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Vollzeit
Bozen, Lana
15.05.2025
Bozen, Lana
Herausforderungen:
- Konzeption zielgruppenspezifischer Content-Strategien samt Redaktionspläne
- Proaktives Recherchieren, Planen und Anfertigen von Fachbeiträgen sowie weiteren Unterlagen für die Kommunikation hin zu (potentiellen) Kunden, Fachmedien und Netzwerkpartnern (Internetseite, Whitepaper, Manuals)
- Konzeption, Planung und Umsetzung von Social-Media-Maßnahmen in den für ADDITIVE relevanten Plattformen
- Zielgruppenspezifisches Newsletter-Marketing
- Stärkung des Markenauftritts sowie des Bekanntheitsgrades durch kreative Kommunikationsmaßnahmen
- Umsetzung von SEO-Maßnahmen in Zusammenarbeit mit dem Corporate Marketing Team
- Planung und Organisation von Foto- & Video Shootings für die Marke ADDITIVE
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Tasks & responsibilities
- Design and develop immersive retail environments, including in-store displays, window installations, seasonal campaigns, and pop-ups, to enhance the customr experience
- Translate brand storytelling into experiences, aligning creative concepts with marketing goals to increase engagement, foot traffic, and conversion
- Create high-impact visual presentations, such as 3D renderings, floor plans, sketches, mood boards, and concept decks using tools like SketchUp, Adobe Creative Suite, or similar
- Collaborate with cross-functional teams, including Trade Marketing, Retail, Store staff, and external suppliers, to ensure design execution is on-brand, on-budget, and on-time
- Support brands' presence at events, trade fairs, and summits by conceptualizing and designing branded environments and experiences
- Oversee installation and rollout of display across retail locations, supplier coordination, and quality control for both permanent and temporary installations
- Stay ahead of trends in retail design, experiential marketing, materials, sustainability, and consumer behavior to keep activations fresh, relevant, and competitive
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Vollzeit
Bozen, Montebelluna
10.05.2025
Bozen, Montebelluna
Tasks & responsibilities
- Develop seasonal product line/matrix following the brands strategic briefing
- Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
- Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
- Analyze and interpret sales data through feedback and information collected on field
- Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
- Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
- Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
- Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
- Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
- Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
- Market visits for presentation, relationship building with key stakeholders and trend/market research
- Assist in meetings with key accounts and strategic dealers
- Define and achieve contribution targets by monitoring cost of products
- Work with the Development and Testing department to optimize process and outcome of lab- and field tests
- Organize and manage focus groups and test teams for field tests
- Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
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Tasks & responsibilities
- Own the information flow between Product Managers Softgoods and International Marketing
- Working in close collaboration with the product & CSR managers and having a constant exchange from the product idea to the B2B and finally B2C
- Translating (technical) products' USP’s and CSR topics into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations, product overviews) to Sell-out (POS tools, techbook, product training, etc.) in collaboration with the International Marketing Team
- Explain the products’ USP's and develop the right communication tools for all applications including packaging and point of sale
- Collaborating with the marketing team in the development of seasonal campaigns
- Brief the marketing team and collaborate in the creation of product specific content (product pictures, videos, product & technology descriptions) and ensure it is used in a consistent way in the different marketing communication channels
- Responsible of the “on product” communication like packaging, hangtag, user manuals etc.
- Owner of product data: Insert and update product specific information in the relevant database
- Strategic development of product marketing concepts: Provide ideas as well as opportunities to assist and enhance the product marketing strategy
- Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand
- Work with the external graphic agency for product pictures, renders, hangtags and packaging
- Prepare and hold product trainings for Sales Reps and Retail Staff
- Responsible of managing Salesmen Sample Set
- Support the PM Team in the organization of internal (sales) meetings and product presentations
- Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams for clear communication and go-to-market success
- Lead Development Process of Promo Styles / Gadget for marketing use
- Support in the monitoring of project timelines
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Bozen
- Du entwickelst eine Social-Media-Strategie, die unsere Brand strahlen lässt – auf LinkedIn, Instagram, Facebook, Bluesky und möglicherweise bald weiteren Plattformen.
- Du denkst in Stories und konzipierst klugen, kreativen Content in Text, Bild und Video.
- Du hast den Lead auf all unseren Social-Media-Kanälen und bist die erste Anlaufstelle rund um Likes, Shares & Co.
- Content Uploads, Reporting und Trend-Scouting gehören für dich zu deinen täglichen Aufgaben.
- Du bringst unsere Social-Media-Community zum Wachsen, interagierst mit Follower*innen und stärkst den Dialog.
- Gemeinsam mit unserem Kreativteam und externen Partner*innen entwickelst du Kampagnen, die begeistern.
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