Search Strategy, Implementation and Monitoring: Develop and refine an integrated global search strategy (SEM and SEO), supporting markets in the implementation and monitor performance.
Reporting and Analysis: Produce regular, in-depth reports on media campaign performance, insights, and recommendations to measure campaign success.
Innovation: Identify opportunities for innovation, automation, global scalability, and new growth opportunities based on global search trend analytics.
Training and Trends Monitoring: Provide training sessions and resources to local teams to enhance their understanding of media.
Responsible for the 360° operative management of the digital stores of Loacker (owned stores b2c & B2B, Amazon) for the Italian market
Implements the digital channel strategy defined by the channel manager, actively supporting in all activities and matters while identifying potential for improvement and optimization
Contribute in sales planning and target identification, keeping also track of costs and further sales opportunities in the short / medium term
Collaborate in the monitoring sales/volumes objectives as well as optimizing product assortment and tuning the price strategy per channel
Execute digital and promotional plan on own B2C and B2B stores together with content management team
KPIs monitoring, analysis and reporting over sales, traffic, products and promotions (ROI, conversion rate, average order value, number of orders, turnover...)
Close collaboration with the Digital Marketing to support the digital activities and keeping them aligned with digital marketing plan
Ensuring the standard digital stores’ compliance with legal, health and safety regulations departments (best before, packing data, nutritional information)
Maximizing the Loacker UI/UX experience monitoring actual and incoming channel-specific needs (content, product, consumer journey)
Support our consumer service by highlighting new automated flows and providing proper level of information needed to solve E-com issues
Act as key user for the ecommerce platforms and primary interface for technical matters
Act as primary interface with customer service for the digital order-to-cash process
Act as primary interface with product management for new launches on the channels
Act as primary interface for logistics department and third party services and monitor inventory levels and implement corrective measures where needed
Design and Optimize Automation Workflows: Develop and refine end-to-end marketing automation processes to nurture leads and boost conversions.
Plan and implement targeted email campaigns in close coordination with internal teams and external agencies.
Performance Monitoring and Continuous Improvement: Analyze campaign metrics and provide actionable insights to enhance effectiveness.
Customer Journey Mapping and Digital Experience Enhancement: Map and improve digital consumer journeys, integrating enhancements into existing tools and platforms.
System Integration and Process Streamlining: Connect marketing automation and CRM systems with other business tools to ensure seamless data flow and operational efficiency.
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