Design and develop immersive retail environments, including in-store displays, window installations, seasonal campaigns, and pop-ups, to enhance the customr experience
Translate brand storytelling into experiences, aligning creative concepts with marketing goals to increase engagement, foot traffic, and conversion
Create high-impact visual presentations, such as 3D renderings, floor plans, sketches, mood boards, and concept decks using tools like SketchUp, Adobe Creative Suite, or similar
Collaborate with cross-functional teams, including Trade Marketing, Retail, Store staff, and external suppliers, to ensure design execution is on-brand, on-budget, and on-time
Support brands' presence at events, trade fairs, and summits by conceptualizing and designing branded environments and experiences
Oversee installation and rollout of display across retail locations, supplier coordination, and quality control for both permanent and temporary installations
Stay ahead of trends in retail design, experiential marketing, materials, sustainability, and consumer behavior to keep activations fresh, relevant, and competitive
Develop seasonal product line/matrix following the brands strategic briefing
Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
Analyze and interpret sales data through feedback and information collected on field
Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
Market visits for presentation, relationship building with key stakeholders and trend/market research
Assist in meetings with key accounts and strategic dealers
Define and achieve contribution targets by monitoring cost of products
Work with the Development and Testing department to optimize process and outcome of lab- and field tests
Organize and manage focus groups and test teams for field tests
Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
Responsible to transfer new products and major product or process changes from engineering to serial production
Manages all industrialization related activites within in the product development, which includes prototyping, process planning, process validation and production scale up
Managing an interdisciplinary project team consisting of process, equipment and test system engineers, ERP/MES architects, supply chain management, purchasing, quality and facility management
Responsible for planning, executing and controlling the industrialization project within the designated timeline and budget, including project reporting and stakeholder management
Coordination of process planning, which includes definition of the value stream (process, material and information flow), PFMEA/control plan, specification and selection of assembly and test equipment and planning of production layout / infrastructure
Coordination of process validation and production scale up which includes installation of infrastructure, production and test equipment, setup & verification of software and production master data, HSE assessment, production of prototypes & pre-series samples and preparation of phase over to serial production
Definition of project related industrialization requirements like design for manufacturing, design for service and design for reliability
Participation in change board meetings to identify and take over major changes to be executed within NPI Core team member in product development project as main interface to development project manager for all industrialization activities
Responsible for all manufacturing BOMs inside the ERP system and the transfer of engineering BOMs into manufacturing BOMs for sub and main assemblies, including adaptation for the needs of the production sites (Plant Level BOM)
Coordinate all production planning and work preparation activities within the area of new product introduction (NPI) to ensure an efficient sample production
Planning, scheduling and organizing assembly trials for prototypes, design modifications, exhibition chargers and pre-series sample production including testing, packaging and shipping to the end customer
Coordination of procurement and provision of materials required for NPI assembly builds in collaboration with R&D, purchasing, supply chain and logistics
Creation of work instructions for sub-assemblies and main assembly
Process documentation during assembly trials and sample production
Responsible for data maintenance in the ERP system
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