2 Footwear Jobs in Südtirol

Product Manager Footwear Dynafit Oberalp AG Vollzeit Bozen, Montebelluna 10.05.2025 Bozen, Montebelluna Tasks & responsibilities Develop seasonal product line/matrix following the brands strategic briefing Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication) Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark Analyze and interpret sales data through feedback and information collected on field Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database. Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how Market visits for presentation, relationship building with key stakeholders and trend/market research Assist in meetings with key accounts and strategic dealers Define and achieve contribution targets by monitoring cost of products Work with the Development and Testing department to optimize process and outcome of lab- and field tests Organize and manage focus groups and test teams for field tests Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy Zum Stellenangebot
Product Marketing Specialist Dynafit Softgoods (M/F) Oberalp AG Vollzeit Bozen 22.04.2025 Bozen Tasks & responsibilities Own the information flow between Product Managers Softgoods and International Marketing Working in close collaboration with the product & CSR managers and having a constant exchange from the product idea to the B2B and finally B2C Translating (technical) products' USP’s and CSR topics into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations, product overviews) to Sell-out (POS tools, techbook, product training, etc.) in collaboration with the International Marketing Team Explain the products’ USP's and develop the right communication tools for all applications including packaging and point of sale Collaborating with the marketing team in the development of seasonal campaigns Brief the marketing team and collaborate in the creation of product specific content (product pictures, videos, product & technology descriptions) and ensure it is used in a consistent way in the different marketing communication channels Responsible of the “on product” communication like packaging, hangtag, user manuals etc. Owner of product data: Insert and update product specific information in the relevant database Strategic development of product marketing concepts: Provide ideas as well as opportunities to assist and enhance the product marketing strategy Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand Work with the external graphic agency for product pictures, renders, hangtags and packaging Prepare and hold product trainings for Sales Reps and Retail Staff Responsible of managing Salesmen Sample Set Support the PM Team in the organization of internal (sales) meetings and product presentations Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams for clear communication and go-to-market success Lead Development Process of Promo Styles / Gadget for marketing use Support in the monitoring of project timelines Zum Stellenangebot