Your Responsibilities:
- Assist in the development and implementation of marketing and PR strategies to promote Danfoss Motion Servo Drives.
- Help identify and connect with technical influencers, especially those relevant to automation and servo applications.
- Create content for social media platforms and contribute to developing a structured social media marketing plan.
- Support in the production of video content, including tutorials and product demonstrations.
- Research suitable websites, technical portals, and communities to increase product visibility and digital footprint.
- Assist with digital advertising initiatives (e.g., context ads, social ads) and monitor campaign performance.
- Contribute ideas and assist in preparation for trade shows and fairs, including booth messaging and visuals.
- Support PR efforts targeting OEMs, machine builders, and system integrators working on motion control and multi-axis applications.
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YOUR RESPONSIBILITIES
- Support the development and implementation of a global digital marketing strategy to strengthen brand presence and generate qualified leads
- Continuously optimize the corporate website in terms of usability, design, functionality and search engine optimization (SEO)
- Manage and further develop all digital communication channels
- Collaborate closely with Corporate Affairs to shape and implement the social media strategy
- Plan, create and coordinate target group-specific content in cooperation with internal departments and external partners
- Evaluate digital marketing initiatives based on defined KPIs and relevant analytics tools (e.g. Google Analytics, Social Media Insights)
- Oversee and ensure the quality of work delivered by external service providers, such as agencies, photographers and video producers
- Co-responsible for the digital marketing budget, ensuring continuous performance monitoring and ROI-driven optimization
- Work in close alignment with Corporate Affairs, Sales, and Product Marketing to ensure a consistent brand and communication strategy
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Your responsibilities:
- Search Strategy, Implementation and Monitoring: Develop and refine an integrated global search strategy (SEM and SEO), supporting markets in the implementation and monitor performance.
- Reporting and Analysis: Produce regular, in-depth reports on media campaign performance, insights, and recommendations to measure campaign success.
- Innovation: Identify opportunities for innovation, automation, global scalability, and new growth opportunities based on global search trend analytics.
- Training and Trends Monitoring: Provide training sessions and resources to local teams to enhance their understanding of media.
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Vollzeit
Bozen, Mailand
11.06.2025
Bozen, Mailand
Deine Ziele:
- Du arbeitest gemeinsam mit unserem IT-Team an der Weiterentwicklung unserer unternehmenseigenen Softwarelösungen – darunter Web-Apps, Desktop-Anwendungen und Webservices – basierend auf Anforderungen und Spezifikationen, die in der Analysephase ermittelt werden
- Du sorgst dafür, dass jede Zeile Code perfekt läuft, bevor sie live geht
- Als Full Stack Developer sorgst du für die kontinuierliche Optimierung – du behebst Bugs, integrierst neue Features und sorgst für reibungslose Upgrades
- Du bist der Problemlöser! Du hilfst deinen Kollegen und Nutzern, die Software effizient zu nutzen und bei technischen Herausforderungen einen klaren Kopf zu bewahren
- Je nach deinen zusätzlichen Kompetenzen kann dein Aufgabenbereich erweitert werden – von Datenmigrationen, Schnittstellenentwicklung, Automatisierungen und KI-Anwendungen über die Weiterentwicklung interner Tools und webbasierter Kundenanwendungen bis hin zu strategischen Themen wie Digitalisierungs- oder Data-Strategie, Hosting, Support und Prozessdesign
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Das sind deine Aufgaben:
- Entwicklung von IDM zu einem consumer & data-driven Unternehmen
- Ausbau von Business-Intelligence Kompetenzen und datenbasierte Analyse aktueller Markttrends für informierte Geschäftsentscheidungen
- Umsetzung von Brand-Equity Studien, Ad Tracking, U&A Studien, Consumer Segmentations, Shopper Insights, Fokusgruppen und andere Marktforschungsmethoden und Ableitung von Insights & Handlungsempfehlungen
- Bereitstellung von Business Metrics, KPI & Dashboards für Business Units und Sektoren
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YOUR RESPONSIBILITIES
- Support the Group CFO in shaping the global and European finance strategy
- Identify growth opportunities, risks and efficiency potentials
- Oversee financial statements, budgets, forecasts and group consolidation
- Optimize financial processes and cost structures and ensure accurate financial reporting to stakeholders
- Present financial results to management, investors and banks
- Coordinate with auditors, tax advisors and financial institutions
- Ensure compliance with tax laws, accounting standards and risk policies
- Lead and develop teams in finance, IT, facility management & construction
- Provide centralized accounting and controlling services for all entities
- Drive global IT strategy, system implementation, IT security and infrastructure
- Oversee construction projects and sustainable facility operations
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- Mindestens 2 Jahre Erfahrung im digitalen Marketing mit Schwerpunkt auf Community Building und Online-Werbung
- Kenntnisse in der Erstellung von Marketing-Funnels basierend auf datengetriebenen Strategien: Segmentierung, A/B-Tests und Conversion-Optimierung entlang des Funnels
- Operative Kenntnisse im Bereich Newsletter-Marketing, Funnel-Automation, CRM und Online-Werbung (Meta, Google)
- Analytisches Verständnis für Datenanalyse (Google Analytics, Social Insights, Wettbewerbs-Benchmarking)
- Kreativität, Ergebnisorientierung, Kundenbindung und Eigeninitiative
- Erfahrung im Community Building ist ein Plus
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