Implementierung von Inhalten in die jeweiligen Landingpages unserer Hotelkunden, zudem fortlaufende Pflege und Kontrolle
Mithilfe in der Konzeption, Planung und Umsetzung von Newsletter Kampagnen
Unterstützung bei der Planung, Einrichtung, Monitoring und Optimierung von Paid-Media-Kampagnen auf Google, Microsoft, Facebook, Instagram, Spotify, TikTok, Pinterest und LinkedIn
Unterstützung des Projektmanagements hinsichtlich Implementierung der ADDITIVE+ APPS bei Neukunden
Beratung von Kunden in Bezug auf Fragestellungen zu Online-Marketing und Software-Themen
Own the information flow between Product Managers Softgoods and International Marketing
Working in close collaboration with the product & CSR managers and having a constant exchange from the product idea to the B2B and finally B2C
Translating (technical) products' USP’s and CSR topics into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations, product overviews) to Sell-out (POS tools, techbook, product training, etc.) in collaboration with the International Marketing Team
Explain the products’ USP's and develop the right communication tools for all applications including packaging and point of sale
Collaborating with the marketing team in the development of seasonal campaigns
Brief the marketing team and collaborate in the creation of product specific content (product pictures, videos, product & technology descriptions) and ensure it is used in a consistent way in the different marketing communication channels
Responsible of the “on product” communication like packaging, hangtag, user manuals etc.
Owner of product data: Insert and update product specific information in the relevant database
Strategic development of product marketing concepts: Provide ideas as well as opportunities to assist and enhance the product marketing strategy
Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand
Work with the external graphic agency for product pictures, renders, hangtags and packaging
Prepare and hold product trainings for Sales Reps and Retail Staff
Responsible of managing Salesmen Sample Set
Support the PM Team in the organization of internal (sales) meetings and product presentations
Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams for clear communication and go-to-market success
Lead Development Process of Promo Styles / Gadget for marketing use
Responsibility for the creation, maintenance and update of documentation, manuals and technical documentation in various languages using SDL Trados Studio 2022 software (in German, Italian and English)
Ensuring consistency, accuracy and compliance with company standards in all documentation materials
Editing and proofreading activities to ensure that all documents and translations meet the highest linguistic quality standards
Translation of communication and media portals
Interface with external translation agencies (including quality control of translations)
Liaising with internal teams to ensure that translated content meets specific requirements and standards
Develop seasonal product line/matrix following the brands strategic briefing
Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
Analyze and interpret sales data through feedback and information collected on field
Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
Market visits for presentation, relationship building with key stakeholders and trend/market research
Assist in meetings with key accounts and strategic dealers
Define and achieve contribution targets by monitoring cost of products
Work with the Development and Testing department to optimize process and outcome of lab- and field tests
Organize and manage focus groups and test teams for field tests
Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
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