Develop seasonal product line/matrix following the brands strategic briefing
Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
Analyze and interpret sales data through feedback and information collected on field
Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
Market visits for presentation, relationship building with key stakeholders and trend/market research
Assist in meetings with key accounts and strategic dealers
Define and achieve contribution targets by monitoring cost of products
Work with the Development and Testing department to optimize process and outcome of lab- and field tests
Organize and manage focus groups and test teams for field tests
Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
Develop seasonal product line/matrix following the brands strategic briefing
Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
Analyze and interpret sales data through feedback and information collected on field
Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
Market visits for presentation, relationship building with key stakeholders and trend/market research
Assist in meetings with key accounts and strategic dealers
Define and achieve contribution targets by monitoring cost of products
Work with the Development and Testing department to optimize process and outcome of lab- and field tests
Organize and manage focus groups and test teams for field tests
Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
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