4 head-of-marketing-and-sales Jobs in Südtirol
Vollzeit
Bozen, Lana
06.07.2026
Bozen, Lana
Herausforderungen
- Führung und Weiterentwicklung einer digitalen Marketing- & Sales-Unit
- Verantwortung für Positionierung, Markenkommunikation und Anzeigenkampagnen – mit Fokus auf messbare Ergebnisse
- Steuerung, Optimierung und Skalierung der gesamten Sales Journey – von Lead Generierung bis Vertragsabschluss
- Analyse von Märkten und Vorbereitung von Markteintritten
- Verantwortung über die Produktion und Qualität von Marketing- & Salesunterlagen
- Performance Management & Coaching der Team Leads nach datenbasierten Standards
- Enge Zusammenarbeit mit dem Board bei Strategie, Strukturen und Prozessen
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Key Responsibilities
- Lead the end-to-end strategic planning process and the company’s top down strategic plan, defining long term priorities, growth pathways and value creation levers
- Partner with senior leadership to translate strategic objectives into actionable initiatives and measurable outcomes
Develop strategic frameworks and business cases to support investment decisions - Evaluate new business opportunities, including portfolio expansion and strategic partnerships
- Build and oversee a strong market intelligence function, ensuring continuous monitoring of category trends, consumer behaviours and competitive dynamics
- Deliver high quality insights, scenario analyses and forecasting models to inform strategic choices and anticipate market disruptions
- Conduct market sizing exercises to support strategic planning and innovation processes
- Collaborate closely with Marketing, Sales, Finance, R&D and Supply Chain to ensure consistent strategic alignment across the organisation
- Facilitate strategic workshops, executive discussions and alignment sessions
- Present insights, recommendations and strategic narratives to the Executive Committee and Board with clarity and influence
- Build, lead and mentor a high performing strategy and insights team
- Foster a culture of analytical excellence, curiosity, and strategic thinking across the organisation
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YOUR TASKS
- Support the development and optimization of our Indulgence portfolio
- Collaborate with R&D, Packaging, and Operations to bring new SKUs to life
- Coordinate with Trade Marketing, Sales, and Supply Chain to ensure product visibility and availability
- Support promotional planning and execution with measurable impact
- Monitor product performance and lifecycle
- Prepare compelling presentations and reports for internal and external stakeholders
- Assist in market research and desk analysis to uncover trends and opportunities
- Manage product data, pricing, and packaging specs with precision
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Key Responsibilities
- Conduct deep analyses of market trends, category dynamics, consumer behavior, and competitive landscapes
- Support strategic planning, long-term growth initiatives, and business case development
- Identify new market and growth opportunities, including white spaces and country/segment expansion
- Build and manage a structured market intelligence and competitive monitoring framework
- Track competitor activity, SKU performance, and early indicators of risks and opportunities
- Manage external data sources and translate complex data into actionable insights
- Develop dashboards and recurring reports to track performance, market share, and KPIs
- Partner with Finance, Sales, Marketing, Innovation, and Supply Chain on strategic initiatives
- Contribute market and consumer insights to the innovation pipeline
- Prepare clear, data-driven insights and strategic presentations for senior management and stakeholders
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