6 digital-commerce-team Jobs in Südtirol
YOUR TASKS
- Collaborate with local markets to maximize the capitalization of the digital commerce performance insights, lead business reviews, identify gaps (e.g. ineffective promotions and recommend adjustments to improve competitiveness and ROI) and translate them into targeted action plans
- Drive and follow up acceleration initiatives by prioritizing key commercial levers to focus on, working cross-functionally to resolve issues and improve execution quality
- Work closely with local teams to improve operational execution across digital sub-channels, ensuring alignment with global guidelines and maximizing channel performance (e.g. assortment mix efficiency, promo effectiveness) and ROI
- Leverage performance and digital shelf insights to enable decisions, support key business activities (e.g. negotiations), and deploy Digital Shelf Analytics tools to identify issues and prioritize actions
- Coordinate with cross-functional teams to address execution gaps, resolve operational challenges
- Drive the advancement of digital commerce maturity across markets by building operational capabilities through knowledge sharing and practical guidance, improving e-commerce processes and ways of working
- Actively engage with local markets to assess and deliver tailored solutions aligned with business objectives
- Develop, share and operationalize best practices (guidelines, playbooks), and participate in/lead initiatives aimed at maximizing the exploitation of digital commerce business potential
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Aufgabengebiet
- Facebook/Instagram/Tiktok (Seiten, Posts, Werbung)
- Google Ads
- Email Marketing
- Influencer Marketing
- SEO und UX
- Interesse für Marketplaces (z.B. Amazon)
- Sehr guter Umgang mit den Programmen des Microsoft-Pakets (Excel, Word, Outlook)
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- Zusammenarbeit mit IT und externen Entwicklern bei Auswahl und Management von E-Business-Plattformen
- Definition und Umsetzung von E-Commerce-Strategien für B2B-Kunden
- Aufbau von CRM-Funnels mit Fokus auf Customer Experience
- Unterstützung bei der Entwicklung von Vertriebsstrategien für komplexe Segmente (Händler, Großhändler, Wiederverkäufer)
- Monitoring von Performance und digitalen KPIs sowie Ableitung von Optimierungsmaßnahmen
- Gute Kenntnisse von E-Commerce-Plattformen sowie deren Vor- und Nachteile
- Verständnis von Digital-Marketing-Prinzipien und der B2B Customer Journey
- Kenntnisse in CRM-Systemen sowie Funnel-Marketing
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DEINE AUFGABEN
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