YOUR TASKS
- Collaborate with local markets to maximize the capitalization of the digital commerce performance insights, lead business reviews, identify gaps (e.g. ineffective promotions and recommend adjustments to improve competitiveness and ROI) and translate them into targeted action plans
- Drive and follow up acceleration initiatives by prioritizing key commercial levers to focus on, working cross-functionally to resolve issues and improve execution quality
- Work closely with local teams to improve operational execution across digital sub-channels, ensuring alignment with global guidelines and maximizing channel performance (e.g. assortment mix efficiency, promo effectiveness) and ROI
- Leverage performance and digital shelf insights to enable decisions, support key business activities (e.g. negotiations), and deploy Digital Shelf Analytics tools to identify issues and prioritize actions
- Coordinate with cross-functional teams to address execution gaps, resolve operational challenges
- Drive the advancement of digital commerce maturity across markets by building operational capabilities through knowledge sharing and practical guidance, improving e-commerce processes and ways of working
- Actively engage with local markets to assess and deliver tailored solutions aligned with business objectives
- Develop, share and operationalize best practices (guidelines, playbooks), and participate in/lead initiatives aimed at maximizing the exploitation of digital commerce business potential
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YOUR TASKS
- Coordinate and ensure the accurate execution of local digital commerce operations for the EU area across marketplaces, DTC and other digital sales channels, driving flawless e-commerce execution
- Coordinate operational workflows, support product launches, assortment updates, seasonal activations, and delisting activities, ensuring timely and accurate implementation
- Manage and maintain product catalogs, content, pricing, vailability, and promotional activations across multiple platforms and systems
- Ensure consistency and quality of digital commerce master data across PIM, e-commerce platforms, retailer environments, and other connected systems
- Monitor storefront quality, user experience, product visibility, and operational performance, identifying issues and improvement opportunities
- Act as a coordination hub for issue resolution, collaborating with IT, Logistics, Customer Service, Finance, Marketing, other global teams and external partners
- Execute and monitor promotional and commercial activities, ensuring alignment with commercial priorities and business objectives
- Provide local operational insights and performance reporting, supporting business reviews, forecasting activities, and continuous improvement initiatives
- Collaborate with Digital Key Account Managers, Activation Teams, CRM Specialists, and Global Digital Commerce functions to translate commercial and marketing plans into flawless execution
- Support the implementation of global frameworks, tools, and best practices while providing structured feedback from EU regional operations
- Act as a key user for Digital Commerce platforms and tools, contributing to testing, process improvements, user adoption, and issue escalation
- Contribute to the optimization of operational processes, governance standards, and ways of working across the Digital Commerce organization
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- Zusammenarbeit mit IT und externen Entwicklern bei Auswahl und Management von E-Business-Plattformen
- Definition und Umsetzung von E-Commerce-Strategien für B2B-Kunden
- Aufbau von CRM-Funnels mit Fokus auf Customer Experience
- Unterstützung bei der Entwicklung von Vertriebsstrategien für komplexe Segmente (Händler, Großhändler, Wiederverkäufer)
- Monitoring von Performance und digitalen KPIs sowie Ableitung von Optimierungsmaßnahmen
- Gute Kenntnisse von E-Commerce-Plattformen sowie deren Vor- und Nachteile
- Verständnis von Digital-Marketing-Prinzipien und der B2B Customer Journey
- Kenntnisse in CRM-Systemen sowie Funnel-Marketing
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Vollzeit
Bozen, Lana
10.07.2026
Bozen, Lana
Herausforderungen:
- Planung, Einrichtung, Monitoring, Budgetverwaltung und Optimierung von Paid-Media- Kampagnen (Google, Microsoft, Facebook, Instagram, Spotify, TikTok, Pinterest, LinkedIn, …) in Eigenregie
- Selbstständige Durchführung von Performance-Analysen und Reportings
- Recherchen und Analysen zu neuen Trends in puncto Advertising (SEA, SMA), Erarbeitung von Optimierungsvorschlägen von Kampagnen-Zielseiten hinsichtlich Conversion, Durchführung und Auswertung von A/B-Tests
- Proaktives Beobachten und Recherchieren von Marktveränderungen sowie (Software-)Trends und Erproben neuer Tools
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