Key Responsibilities
- Conduct deep analyses of market trends, category dynamics, consumer behavior, and competitive landscapes
- Support strategic planning, long-term growth initiatives, and business case development
- Identify new market and growth opportunities, including white spaces and country/segment expansion
- Build and manage a structured market intelligence and competitive monitoring framework
- Track competitor activity, SKU performance, and early indicators of risks and opportunities
- Manage external data sources and translate complex data into actionable insights
- Develop dashboards and recurring reports to track performance, market share, and KPIs
- Partner with Finance, Sales, Marketing, Innovation, and Supply Chain on strategic initiatives
- Contribute market and consumer insights to the innovation pipeline
- Prepare clear, data-driven insights and strategic presentations for senior management and stakeholders
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Vollzeit
Bozen, Munich
13.04.2026
Bozen, Munich
YOUR RESPONSIBILITIES
- Create compelling, clear, and engaging written content for integrated communications, including website, brochures, whitepapers, presentations, videos, campaigns, and social media
- Translate complex technical information about Alpitronic’s products and EV charging technology into accessible and inspiring stories tailored to different audiences
- Collect insights from product marketing, sales, R&D, and customers, and transform them into clear, structured, and compelling narratives
- Regularly review, optimize, and refine website and digital content to ensure accuracy, consistency, and alignment with Alpitronic’s tone of voice
- Support the marketing team in developing messaging frameworks, value propositions, and product positioning
- Collaborate closely with design, branding, and product teams to ensure textual and visual consistency across all touchpoints
- Coordinate and manage external copywriters and agencies, ensuring quality, consistency, and adherence to brand guidelines
- Conduct competitor, industry, and market research to continuously improve content quality and inform messaging direction
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