Trade Marketing Specialist (M/F)
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. We are looking for a Trade Marketing Specialist who is responsible for the brands Salewa, Dynafit, Pomoca, Wild Country & Evolv for Italy. You will cooperate closely between the Sales Team and the International Marketing Teams to make sure, that marketing goals are achieved according to the strategy and brand guidelines. Tasks & responsibilities - Planning, execution and reporting of local annual trade marketing activities with focus on in store executions, focus points, highlight areas, showrooms, shop windows, digital trade marketing
- Planning, execution and reporting the annual trade marketing activity calendar with all key accounts and field accounts
- Adaptation and preparation of the international trade marketing assets (POS tools, shopwindows, content, graphics)
- Controlling and reporting of the marketing budgets
- Coordination of external and internal stakeholders like agencies, Merchandising and Sales teams
- Implementation of the international marketing and brand strategy through regular exchange
- Alignment of the Sales team on the annual marketing plans
- Plan and coordinate in-store events and promotional activations with a main focus in northern Italy which can take place on the weekends or in the evenings
Profile - Degree in marketing, communication or business
- 2-3 years of business experience in marketing, preferably in the sports industry
- Good understanding of the outdoor industry
- Excellent organization skills
- Excellent Italian and English skills, German skills are a plus
- Good coordination and team work skills, outgoing, creative
- Willingness to travel (30-40%) and be on-field also during the weekend/evenings
- Passion for mountain sports (f.e. ski touring, trail running, mountaineering, climbing)
Workplace: Bolzano, ITIf you are interested to work in a challenging, international and dynamic environment then apply now!
Brands of Oberalp-Group
