Das sind deine Aufgaben
- Unterstützung der Social Media Redaktion in Bezug auf die Kommunikation der Südtirol-Marke
- Selbstständige Recherche von Inhalten für Posts
- Conversation- und Community-Management
- Unterstützung bei der Erstellung von Reportings und Analysen
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Your Responsibilities:
- Strategy Development & Execution: Support the creation and implementation of international trade marketing strategies to enhance brand visibility and drive sell-out across key channels.
- Market & Shopper Analysis: Conduct ongoing analysis of market trends and shopper behavior to tailor strategies to local needs.
- Go-to-Market & Localization: Collaborate with local marketing and sales teams to adapt central initiatives and support retail negotiations with compelling trade stories.
- Category Management: Contribute to optimizing assortment, pricing, and shelf strategy in partnership with international distributors.
- Performance Tracking: Monitor trade marketing initiatives using defined KPIs and help identify best practices for continuous improvement.
- Commercial Process Governance: Assist in standardizing key commercial processes in line with global guidelines.
- Channel Strategy & Portfolio Management: Support the development and execution of channel-specific strategies and align local product portfolios with global standards.
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Vollzeit
Bozen, Montebelluna
09.06.2025
Bozen, Montebelluna
Tasks & responsibilities
- Develop seasonal product line/matrix following the brands strategic briefing
- Prepare the business plan proposal (product concept, price positioning, target costs, features, sales potential, promotion and communication)
- Define detailed product brief (feature, design, functionality, costs and quality) to brief the Product Division (Design, R&D etc.) with clear vision on USP within the collection and compared to benchmark
- Analyze and interpret sales data through feedback and information collected on field
- Understand sales, margin, turns, and merchandising requirements of buyers and key accounts. Digest and analyze data from sell-through reports
- Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand, developing contacts with proper focus groups
- Debrief R&D and Design Team regularly and build and maintain intradepartmental relationships with all functional areas and ensure alignment on product brief
- Be the owner of the line plan and product brief by permanently monitoring the product brief with all stakeholders to keep gates and timings
- Translation of (technical) Product USP’s into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations,) to Sell-out (POS Tools, Techbook, product trainings, etc.) in collaboration with the Marketing Team. Insert and update product specific information in the relevant database.
- Present product strategy and explain product features during sales meetings and other internal meetings to increase product know how
- Market visits for presentation, relationship building with key stakeholders and trend/market research
- Assist in meetings with key accounts and strategic dealers
- Define and achieve contribution targets by monitoring cost of products
- Work with the Development and Testing department to optimize process and outcome of lab- and field tests
- Organize and manage focus groups and test teams for field tests
- Align on a regular base with other product groups following Dynafit’s ONE SYSTEM strategy
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Tasks & responsibilities
- Own the information flow between Product Managers Softgoods and International Marketing
- Working in close collaboration with the product & CSR managers and having a constant exchange from the product idea to the B2B and finally B2C
- Translating (technical) products' USP’s and CSR topics into Product Marketing/Communication starting from sell-in tools (product description, workbook/website content, presentations, product overviews) to Sell-out (POS tools, techbook, product training, etc.) in collaboration with the International Marketing Team
- Explain the products’ USP's and develop the right communication tools for all applications including packaging and point of sale
- Collaborating with the marketing team in the development of seasonal campaigns
- Brief the marketing team and collaborate in the creation of product specific content (product pictures, videos, product & technology descriptions) and ensure it is used in a consistent way in the different marketing communication channels
- Responsible of the “on product” communication like packaging, hangtag, user manuals etc.
- Owner of product data: Insert and update product specific information in the relevant database
- Strategic development of product marketing concepts: Provide ideas as well as opportunities to assist and enhance the product marketing strategy
- Analyze competitors (product, price, activity) as well as market needs and identify future trends in close collaboration with the brand
- Work with the external graphic agency for product pictures, renders, hangtags and packaging
- Prepare and hold product trainings for Sales Reps and Retail Staff
- Responsible of managing Salesmen Sample Set
- Support the PM Team in the organization of internal (sales) meetings and product presentations
- Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams for clear communication and go-to-market success
- Lead Development Process of Promo Styles / Gadget for marketing use
- Support in the monitoring of project timelines
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