The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building. We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. At Salewa we are looking for a Marketing Director to lead the next phase of the brand’s global growth.This role defines and drives the global marketing vision, shaping how Salewa connects performance, innovation and mountain culture across all consumer touchpoints.Working across brand, product, commercial and community, the Sr Marketing Manager combines strategic leadership with hands-on execution across global campaigns, storytelling, digital ecosystems and athlete marketing, bridging Salewa’s mountaineering heritage with its future ambition as the most relevant modern mountain sports brand in the world.Tasks and responsibilitiesGlobal Strategy&Positioning:
Support the development and the execution of Salewa’s global brand strategy, positioning and long-term marketing vision, ensuring a clear and differentiated point of view across mountain sports categories
Translate the brand strategy into global marketing roadmaps and scalable frameworks, ensuring consistent execution across regions and channels
Integrated Global Campaign
Lead the development and execution of integrated 360° global campaigns across brand, product, retail, e-commerce, social media, PR, sports marketing, events and partnerships
Build best-in-class go-to-market frameworks for seasonal launches across footwear, apparel and equipment, ensuring strong alignment between global direction and regional execution
Product Storytelling & Commercial GTM
Partner closely with Product and Commercial teams to transform innovation pipelines into compelling, consumer-centric storytelling that drives demand and conversion
Develop impactful product storytelling systems around technologies, sustainability innovations and athlete-led proof points, supporting both sell-in and sell-through across wholesale and DTC channels
Sports, Athlete & Mountain Community Marketing
Oversee athlete, creator and community marketing strategies, strengthening Salewa’s credibility and authority within mountaineering, climbing, speed hiking and mountain sports communities
Digital Ecosystem & Content Excellence
Lead global content and digital ecosystem development across social, editorial, CRM and e-commerce platforms, ensuring consistent, premium and always-on brand storytelling
Drive audience growth, engagement and conversion through digital-first strategies, while continuously improving marketing ROI in collaboration with Performance and E-commerce teams
Define and monitor key marketing KPIs across awareness, engagement, consideration, conversion and retention
Team Leadership & Organizational Impact
Build, lead and inspire a high-performing global marketing organization, fostering a culture of innovation, accountability and passion for mountain sports
Act as senior leadership partner across Brand, Product, Sales and DTC, contributing to overall business strategy and growth
Profile
5–10+ years of experience in senior marketing or brand leadership roles, ideally within sporting goods, outdoor, premium lifestyle or culture-driven brands
Proven track record in leading global integrated marketing campaigns across multiple regions and channels
Excellent brand-building, storytelling and communication skills
Strong commercial skillset with experience in managing KPIs and driving business impact
Deep understanding of consumer culture, communities, creators and athlete ecosystems
Strong understanding of both wholesale and direct-to-consumer ecosystems
Experience in managing cross-functional teams and external agencies
Fluent in English; Italian and/or German is a plus
Passion for mountains and mountain sports
Workplace: Bolzano, ITIf you are interested to work in a challenging, international and dynamic environment then apply now!
