Head of Product Portfolio Marketing - Premium Wafer Sector (f/m/d)
You will be part of a dynamic team shaping the future of a global market leader in premium wafer products.
The ideal candidate is passionate about the sweet snacks sector, skilled in portfolio strategy, and has a robust background in marketing.
You will drive the management, development, and optimization of our distinguished product portfolio, aiming at building and strengthening our market captainship.
YOUR TASKS
- Analyze and monitor market trends, competitor activity, and consumer insights to identify growth opportunities and potential risks
- Collaborate with cross-functional teams (R&D, Sales, Operations, Finance) to define global product portfolio objectives, strategy, and guidelines, ensuring consistency and clarity of priorities across categories and markets
- Oversee Global Portfolio planning, coordinating the annual / multi-annual New Products Planning process supportby consolidating requests / briefs and facilitating consensus across stakeholders
- Recommend product range mobilization and promote de-complexity initiatives according to performance and business priorities establishing KPIs, metrics and processes to monitor and report on product portfolio performance across all brands and product categories
- Lead product portfolio budget management, allocating resources and funds effectively and efficiently according to overall business priorities
- Support the NPD process and governance, dealing with its phases, gates, deliverables, and working mechanisms, and ensuring projects adhere to established processes and procedures
- Supervise Product Portfolio Managers supporting their professional development
YOUR PROFILE
- Proven experience as a Portfolio Manager, Product Marketing Manager or similar role in FMCG (10+ years); experience in the confectionery or sweet snacks industry is strongly preferred
- Demonstrated success in developing and managing global product portfolios
- Prior experience in marketing is highly desirable; ability to integrate marketing strategies with portfolio management
- Excellent analytical skills with the ability to interpret complex data and market research
- Strong project and people management skills with a track record of coordinating cross-functional teams
- Outstanding communication and presentation abilities in English; additional languages are an asset
- University degree in Business Administration, Marketing, Economics or related field; advanced degree is a plus
- Availability to travel internationally as required
OUR OFFER
- The opportunity to join a globally recognized brand
- A collaborative, inclusive environment fostering creativity and excellence
- Room for professional growth and international career development
- An international company that cares about people and planet
- Company canteen
Workplace: Bolzano
