Internship Marketing Innovation (w/m/d)

In this position, you will be part of the Loacker Futurum - Front End Innovation team and you will support the department, catching relevant insights and trends.
You will contribute to the development of medium - long term product pretotypes, by providing relevant market signals on which Loacker can build successful businesses.

Internship Marketing Innovation (w/m/d)

YOUR RESPONSIBILITIES

• To become familiar with internal tools of trend monitoring (both market and consumers side)
• To support the definition of a process of trend monitoring, integrating available sources and tools
• To be in charge of desk researches and benchmark analyses on new market opportunities
• To help in managing part of complex and multi-country projects
• To preliminary set up of an internal insight platform
• To support in scenarios building

YOUR PROFILE

• Master’s degree or equivalent (ie.g. bachelor’s degree plus post-degree master) with specialization in one (or more) of the following areas:
  • Consumer Behaviour
  • Consumer Trend Forecasting
  • Marketing Strategy
  • Economic Psychology
  • Innovation Management
  • Foresight studies
    
    It is important that the course of study has a slant related to trends’ exploration and management, functional to the creation of futuristic business scenarios
• Good working knowledge of Office package
• Analytical, pattern identification and abstraction skills
• Critical thinking
• Curious, Open-minded, Creative, team-player and positive attitude
• Fluent in English, Italian and/or German

NICE TO HAVE

• Experience in trend monitoring and related tools (e.g. social listening tools)
• Exposure to Project Management principles and skills in scenario building represents an advantage

WE OFFER

• A solid and highly knowledgeable organization, well present across the world
• A team of experts looking to long term sustainable innovation, open to explore new product opportunities and new innovation approaches
• Training and development opportunities

Location: Auna di Sotto/Unterinn (BZ)