Digital Transformation Business Partner – Sales & Marketing (f/m/d)

About the Role 
As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms. 
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces. 

Key Responsibilities 

• Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities. 
• Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration). 
• Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager. 
• Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis). 
• Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams. 
• Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness). 
• Ensure secure data collaboration with external partners. 
• Promote compliance, quality, safety, sustainability, and CSR guidelines. 

Qualifications 

• Degree in Business Administration, Information Systems, Marketing, or a related field. 
• Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis. 
• Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). 
  Project management expertise; agile certifications are a plus. 
• Knowledge of change management methodologies is an advantage. 
• Strong analytical and communication skills; structured and solution-oriented working style. 
• Fluent in English plus Italian or German. 

What We Offer 

• A key role in the company’s digital transformation success. 
• Opportunity to shape the introduction of new technologies and commercial digital capabilities. 
• Collaboration with international teams and technology partners. 
• An international company committed to responsibility for people and the environment. 
• Training and development opportunities through the Loacker Academy. 
• A structured onboarding program. 
• Company cafeteria. 

Location: Auna Di Sotto (BZ)