Fachliche Kompetenzen (Hard Skills)
- Ausgeprägte Copywriting-Fähigkeiten für:
- Websites
- Newsletter
- Broschüren
- Marketingkampagnen
- Sehr gute Kenntnisse der Social-Media-Sprache
- Fähigkeit, multimediale Inhalte zu erstellen und Redaktionspläne zu entwickeln
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- Du entwickelst Konzepte, die Marken, Menschen und Märkte bewegen.
- Schreiben ist dein Handwerk: Du findest den Ton, die Struktur und die Worte, die treffen. Unabhängig vom Format.
- Du textest für Websites, Broschüren, Newsletter und Social Media. Mit Gespür für Struktur, Wirkung und Zielgruppe.
- Du arbeitest im engen Austausch mit Consulting, Design und Copywriting als starke:r Konzepter:in, kreative:r Impulsgeber:in und zuverlässige:r Sparringspartner:in.
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Aufgabengebiet
- Facebook/Instagram/Tiktok (Seiten, Posts, Werbung)
- Google Ads
- Email Marketing
- Influencer Marketing
- SEO und UX
- Interesse für Marketplaces (z.B. Amazon)
- Sehr guter Umgang mit den Programmen des Microsoft-Pakets (Excel, Word, Outlook)
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Deine Aufgaben:
- Du verwandelst Informationen in Emotion – in Newslettern, Blogs, Social Posts und PR-Texten.
- Du bringst mit SEO Websites zum Wirken.
- Du textest Kataloge, Inserate, Broschüren – kurz: alles, was in Druck geht.
- Du entwickelst Markennamen, Claims und Slogans, die bleiben.
- Du schaffst Kommunikations- und Sprachkonzepte mit Stil, Substanz und Struktur.
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Vollzeit
Bozen, Munich
09.02.2026
Bozen, Munich
YOUR RESPONSIBILITIES
- Design a comprehensive employer branding action plan that aligns with Alpitronic’s strategic business and HR goals
- Act as a central point of contact for all employer branding activities, ensuring close collaboration with key internal stakeholders including Talent Acquisition, HR Business Partners, Marketing, Communications, and Leadership
- Facilitate cross-departmental alignment to ensure consistent messaging, shared ownership of the employer brand, and the integration of branding efforts into broader business and people strategies
- Collaborate closely with HR and Marketing to enhance Alpitronic’s visibility and consistency across all talent touchpoints, including job platforms, career website and landing pages, LinkedIn and other social media channels and employer review platforms
- Identify and empower employees who embody Alpitronic’s values to act as brand ambassadors, by developing engagement formats such as ambassador programs, internal campaigns and storytelling workshops
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Vollzeit
Bozen, Munich
09.02.2026
Bozen, Munich
YOUR RESPONSIBILITIES
- Create compelling, clear, and engaging written content for integrated communications, including website, brochures, whitepapers, presentations, videos, campaigns, and social media
- Translate complex technical information about Alpitronic’s products and EV charging technology into accessible and inspiring stories tailored to different audiences
- Collect insights from product marketing, sales, R&D, and customers, and transform them into clear, structured, and compelling narratives
- Regularly review, optimize, and refine website and digital content to ensure accuracy, consistency, and alignment with Alpitronic’s tone of voice
- Support the marketing team in developing messaging frameworks, value propositions, and product positioning
- Collaborate closely with design, branding, and product teams to ensure textual and visual consistency across all touchpoints
- Coordinate and manage external copywriters and agencies, ensuring quality, consistency, and adherence to brand guidelines
- Conduct competitor, industry, and market research to continuously improve content quality and inform messaging direction
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